STARBUCKS ROASTERY

STARBUCKS

ROASTERY

SMALL-LOT COFFEE WITH A DASH OF TECHNOLOGY

At the Starbucks Roastery and Tasting Room in Seattle, visitors can immerse themselves in the theatre and artistry behind Starbucks Reserve® with a guided mobile tour triggered by iBeacon notifications.

The tour allows them to follow along on the coffee beans’ journey from harvesting to roasting and tasting, giving them a great cup of coffee and the compelling story behind it all at once.