ALLURE HOMME SPORT
Dive. Slide. Glide.
Immersing the audience in an adrenaline rush, three 360° video experiences showcase a man going up against nature. Cliff diving, downhill longboarding, and horseback riding — these three sports are all about rhythm, timing, and elegance, bringing you closer than ever to the mindset of the Allure man.
The campaign was the first to ever build a custom 360° video player with webGL in the browser on mobiles, tablets and desktops. Chanel was also the first brand to shoot and upload 360° videos in 4k resolution to YouTube, which made it the most innovative male fragrance campaign to date.